September 21, 2016

"Food for thought"



"Our technological devices, media habits and attentionspan may have changed, but our fundamental nature has not. (...) The headlines proclaim that advertising is dead; the future is interactive, digital,mobile, and social. These days, the cool kids are insight planners, communication planners, channel planners, creative planners, strategic planners, brand planners and, in exceptionally cool cases, brand anthropologists or brand catalysts. Call me a Luddite, but I still believe that we're in the business of communicating with people."
- Jon Steel, WPP

"The Customer Journey"

September 19, 2016

"Food for thought"




"While retailers are working on three-day deliveries and contracts with delivery services, Amazon is bidding on airports."
 - Doug Stephens

September 09, 2016

September 06, 2016

"When You Drive, Never Drink"

September 05, 2016

IKEA "The Dining Club"

"Food for thought"




"Media and creative got a divorce. One walked off with all the money, the other with all the glamour."
 - Stephanie Walton, R/GA

September 02, 2016

"Pablo's Dog" theory

MARKETING 101
(0:45")

 

August 11, 2016

"The Trust Crisis"

July 02, 2016

"Food for thought"

"Today's screens are a blur of apps, notifications, downloads, updates, and other indicators such as time, signal and battery life"
 - Nicholas Mirzoeff

June 30, 2016

June 21, 2016

"Food for thought"

"(Amazon) It’s not an ecommerce platform, like WalMart, but an ecosystem like Google. It knows not merely what you customers buy, but also what they watch and what kinds of other activities they enjoy."

- Shane Atchison, Global CEO, Possible

June 16, 2016

Tesco Father’s Day

April 28, 2016

P&G "Mom"

April 17, 2016

"The supermarket must die"



"Thanks to the smartphone-addicted consumer, GPS, apps, and the Internet, a new breed of startup is building systems that make it easier for producers to know just how much to produce, for shoppers to order just what they want, and for food to get from one to the other faster and with fewer stops in between."

via Wired

April 15, 2016

Häagen-Dazs "äah"

April 14, 2016

April 13, 2016

"Food for thought"

"We are outsourcing more and more of our physical and psychical activities to machines. Our memories are in the ‘Cloud.’
 - Shumon Basar


Douglas Coupland "Slogans for the 21st Century"

March 29, 2016

"Food for thought"


"Scroll is a slot machine."
— Nir Eyal



March 22, 2016

"Free the Kids"

March 18, 2016

Heineken "The Dilemma"

March 11, 2016

"RULE YOURSELF"

February 25, 2016

Ariel #ShareTheLoad

February 21, 2016

"Food for thought"


“To survive, you must tell stories.”
- Umberto Eco, The Island of the Day Before


February 18, 2016

"The Power of Difference"

February 10, 2016

Jeep "Portraits"

Nielsen research


"What Are Connected Shoppers Doing 
And Not Doing Online?" 

 Not doing: clicking on online ads.























January 26, 2016

We Are #WomenNotObjects

January 16, 2016

"Food for Thought"
















"Are we paying enough attention to social media? Recent research proves yet again that social media has a strong influence on purchase decisions: across product categories, 26 percent of purchases on average were spurred by recommendations on social media."

- McKinsey, "The consumer sector in 2030"

January 13, 2016

"Digital food life"


Source: Hartman Group


"Food for thought"


"Too many of us in the industry have bought into the idea that winning awards is proof of creative effectiveness, so much so that we’re willing to sacrifice our integrity to get them."
 - Amir Kassaei, "The end of false recognitions"


January 07, 2016

"The Mechanic"

December 31, 2015

"Clutter"


 

"Cluttered stores may seem more likely to hold bargains but they also appear cheaper in the minds of many consumers."

  via

November 16, 2015

CANAL+ "Best friend"

November 13, 2015

"Mog’s Christmas Calamity"

November 06, 2015

John Lewis "Man On The Moon"

"Food for thought"


"The gig will never die because you can't download it. You can't download spirit."
  - Noel Gallagher




November 05, 2015

November 04, 2015

Mulberry "Miracle"